"Targeting the Wheat Beer Market" OB Beer Launches 'Cass White'

Lager-Style Hybrid Wheat Beer Infused with the Fragrant Aroma of Coriander

[Asia Economy Reporter Eunmo Koo] OB Beer announced on the 28th that it will launch the wheat beer ‘Cass White’.

OB Beer introduced the wheat beer ‘Cass White’ to provide consumers with new flavors and experiences amid increasing diverse beer consumption, especially among younger generations. OB Beer plans to target the growing wheat beer market in the home consumption sector with Cass White. Cass White is the first wheat beer offered by Cass.

Cass White is a hybrid lager-style wheat beer featuring a smooth taste with the fragrant aroma of coriander and the clean, refreshing character unique to Cass. The 330ml can design of Cass White emphasizes sophistication with a thinner, sleeker shape and a matte finish compared to existing beer cans.

Following the product innovation with last year’s ‘All New Cass,’ Cass will carry out various marketing activities targeting young consumers with differentiated taste and design through the new product line, Cass White. The new advertisement will be available on TV and Cass’s social media channels from mid-April.

Cass White has an alcohol content of 4.5% and will be released in two can sizes: 473ml and 330ml. It will be sold nationwide at large supermarkets and convenience stores starting early April, and from the same day, it can be conveniently purchased via smart order, allowing customers to order online and pick up at designated locations. Customers ordering through smart order on GS25 and Daily Shot apps can participate in various prize events.

The Cass brand manager said, “Cass, the nation’s beer that has maintained an unshakable number one market share in Korea, has taken its first step into the wheat beer market,” adding, “With OB Beer’s unique brewing technology and Cass White reflecting the consumption trends of the MZ generation (Millennials + Generation Z), we will inject new vitality into the home beer market.”

This content was produced with the assistance of AI translation services.