Hugel Holds Academic Symposium to Celebrate 3rd Anniversary of 'Letibo' Launch in Taiwan

[Asia Economy Reporter Chunhee Lee] Hugel held an academic symposium on the 3rd anniversary of the local launch of its botulinum toxin product 'Letibo' at the W Hotel in Taipei, Taiwan on the 27th, the company announced on the 28th.

The symposium was held for the second time, following the first academic symposium held on the 6th at the Kaohsiung Intercontinental Hotel. About 100 medical professionals from southern Taiwan attended the first symposium, which concluded successfully, and this second symposium, organized for medical professionals in the beauty and plastic surgery fields in northern Taiwan, attracted over 120 participants, demonstrating strong local interest in Letibo.

Under the theme of Hugel's corporate slogan, 'New Hope, Better Life,' the symposium featured various academic presentations based on Letibo, including ▲ a presentation by local dermatologist Zhou Zeyu on 'Facial application procedures using 200 units of Letibo,' ▲ clinical effects of jaw and forehead procedures using toxin (plastic surgeon Chen Yongyuan), and ▲ combined application procedures of toxin and thread lifting (dermatologist Xie Jiaxian).

Hugel, the first domestic botulinum toxin company to enter the Taiwanese market, is expanding its local market share through various marketing strategies including academic symposiums. It regularly conducts symposiums for medical institution consultants covering topics such as sales skills, handling complaints, customer psychology, and Letibo sales promotion, as well as providing botulinum toxin procedure training for local specialists through the 'Letibo Academy.' Based on these efforts, the company succeeded in increasing its market share from 10% in the first year of launch to 20% last year, and aims for a 15% sales growth compared to the same period last year.

A Hugel representative stated, “Through this academic symposium and various marketing activities centered on the local Taiwanese corporation, we will do our best to leap to the number one market share position within three years of establishing our presence in Taiwan.”

This content was produced with the assistance of AI translation services.