Department Stores Launch Spring Regular Sale... Capturing Demand with 'Inside vs Outside the Home' Theme

Lotte, Shinsegae, Hyundai, Galleria Spring Regular Sale from Next Month 1 to 17
Segmented from Spring Home Makeover to Outdoor Activity Demand
"Consumer-Customized Marketing Strategy"

Lotte, Shinsegae, Hyundai, and Galleria Department Stores will simultaneously hold their spring regular sales from the 1st to the 17th of next month. The photo shows an employee introducing spring clothing at the golf store in Lotte Department Store.

[Asia Economy Reporter Yuri Kim] The department store industry will simultaneously launch spring regular sales next month. The strategy is to capture spring consumption demand by targeting segmented customers, from those redecorating their homes for spring to those heading outdoors for activities in the warm weather.

According to the distribution industry on the 28th, four department stores?Lotte, Shinsegae, Hyundai, and Galleria?will hold spring regular sales from the 1st to the 17th of next month.

Lotte Department Store focused on "outdoor activities" in line with the reopening of economic activities. From the 1st to the 3rd of next month, customers who purchase single-brand golf products worth 600,000 or 1,000,000 KRW or more will receive Lotte mobile gift certificates worth 30,000 or 50,000 KRW. For customers interested in camping, running, hiking, and more, brands such as Nike, Adidas, and Snow Peak will offer mobile gift certificates worth 20,000 or 40,000 KRW for purchases over 200,000 or 400,000 KRW. From April 1st to 10th, an "Outdoor Beauty Fair" will be held, along with mobile gift certificate giveaways for all brands in women's fashion, women's casual, and contemporary product categories from the 1st to the 3rd.

Shinsegae Department Store will also start its regular sale under the theme "LET’S GO OUT," featuring about 300 brands with discounts up to 60%. Women's fashion brands like Studio Tomboy will be offered at up to 30% off. Nike Golf, Adidas, Puma, and others will be available with discounts up to 20%. Targeting the MZ generation (Millennials + Generation Z), the Gangnam branch will host a live broadcast on April 1st at 8 PM introducing hoodies and t-shirts created in collaboration between Lacoste and Minecraft. To celebrate Landers Day, a prize event will be held on the department store’s app, offering exclusive skybox viewing tickets and more.

Hyundai Department Store will sell new spring products at discounts ranging from 10% to 30% off the original price. The focus will be not only on overseas fashion and accessories but also on living products. From the 1st to the 3rd of next month, a "Spring Fashion Comprehensive Proposal Exhibition" featuring Barbour, BOB, Tandy, and others will be held at the underground first floor event hall of the Pangyo branch, offering leftover products at up to 80% off the original price. Until April 10th, customers who purchase 600,000 KRW or more (single brand) with a Hyundai Department Store card at participating fashion brands will receive up to 10% Hyundai Department Store gift certificates.

Galleria will run a promotion focused on "home living" during this period. Rewards for purchase events will be expanded up to 10% for nine home appliance brands including Samsung Electronics, LG Electronics, Mille, and Winia. A double mileage promotion will also be held for customers purchasing home appliances. On the Galleria online mall, a home living planning and special sale will be conducted during this period, offering discounts up to 60% on about 100 brands.

Customers are browsing spring women's clothing at Shinsegae Department Store.

This content was produced with the assistance of AI translation services.