LG Uplus "Donation Platform Dojeon Bank Surpasses 30,000 Transactions"

Most Health-Related Topics Including Walking and Vaccination

[Asia Economy Reporter Cha Min-young] The number of challenges through LG Uplus's donation platform, ‘Dojeon Bank’, has surpassed 30,000.

LG Uplus announced on the 27th that the cumulative number of challenges has exceeded 30,000 since the opening of Dojeon Bank. This means an average of about 4,280 challenges per month, and the donation amount executed after reaching the target amount for each project has reached 42 million KRW.

Dojeon Bank, which opened last October, is the first project of LG Uplus's new brand identity campaign ‘Why Not (왜 안돼?)’, a mobile web platform designed to enable donations through various daily challenges.

The mission with the most participants was ‘Today's Exercise, 5,000 Steps a Day’ in the ‘Health Savings’ category. The challenge ‘More Consideration than Masks, Getting the COVID-19 Vaccine’ to overcome the COVID-19 crisis ranked second, followed by ‘Such a Useful Tip! Adding Dojeon Bank to the Home Screen’ in ‘Daily Savings’, and ‘The First Step to Animal Protection, Cutting Mask Straps’ in ‘ESG Investment’.

By age group, the 20s and 30s accounted for 60% of all users, reflecting the characteristics of the MZ generation, who have a high interest in sharing culture. In addition, half of the participants were customers of other telecom companies, showing that people joined the donation movement regardless of their carrier.

The donations collected through Dojeon Bank were delivered to four related organizations: ▲ Beautiful Learning (supporting education for youth in blind spots) ▲ Climatous College (upcycling waste vinyl into air-purifying plant pots) ▲ Save the Children (meal delivery for children at risk of hunger, livelihood support for low-income grandparent households) ▲ Korean Red Cross (supporting lunchboxes for children at risk of hunger linked with small business owners).

Jung Hye-yoon, Head of Marketing Group at LG Uplus, said, “We are grateful to everyone who has joined Dojeon Bank, which spreads not only joyful changes through meaningful daily challenges but also positive social influence,” and added, “We will continue to discover daily tasks that can increase participation among the MZ generation.”

This content was produced with the assistance of AI translation services.