"Captivating Home Drinkers"... CU's Craft Beer 6 Cans for 9,900 Won Event 'Popular'

On the 27th, a customer is purchasing craft beer at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU recently announced on the 27th that it is gaining great popularity by holding a promotion selling 6 cans of craft beer for 9,900 won amid the recent continuous increase in beer prices.

This month, CU is selling 6 cans of Baekyang BYC Bien Lager, Buldak Mango Ale, Big Slide IPA, and others for 9,900 won. The price per can is 1,650 won, which is less than half of the regular price (3,500 won).

From the 1st to the 25th of this month, sales of the promotional products increased by 33.6% compared to the previous month, and total craft beer sales rose by 84.8% compared to the previous year.

CU plans to continue the promotion of 4 cans of over 40 types of craft beer for 10,000 won next month, and along with the 6 cans for 9,900 won promotion, will additionally hold bundle purchase events for popular imported beers.

A BGF Retail official said, “We planned a differentiated craft beer promotion to ease the shopping burden of the growing number of home drinkers since COVID-19, and it is receiving a good response,” adding, “We will continue to support customers’ smart shopping by offering various purchase promotions based on a solid liquor lineup.”

This content was produced with the assistance of AI translation services.