Homeplus 7 Store Renovation Strategy Works... Sales Up 46%

Homeplus Ganseok Branch.

[Asia Economy Reporter Jeon Jinyoung] Homeplus's 'renewal strategy' is showing visible results. The seven renewed stores saw sales jump 46% compared to the same period last year during the first month after opening, and the cumulative number of customers surpassed 530,000. According to Homeplus on the 25th, the seven stores?including World Cup Branch, Ganseok Branch, Incheon Songdo Branch, Jakjeon Branch, Incheon Cheongna Branch, which opened on the 17th of last month, and Gajwa Branch and Inha Branch, which opened on the 3rd?experienced about a 40% increase in purchase amount per customer compared to the same period last year during the first month. Monthly sales at Ganseok Branch and World Cup Branch also jumped about 80% compared to the same period last year. Homeplus expanded single-serving packaged products in the renewed stores. As a result, the customer growth rate among those in their 20s and 30s increased by 37% and 17%, respectively, showing a higher growth rate than other age groups. Sales in the meat and deli sections also grew by 74% and 60%, respectively, compared to the same period last year. Using this approach, Ganseok Branch, the representative renewed store, saw a 30% increase in customers and became the top store in weekend sales. Transformed into a 'Mega Food Market,' Ganseok Branch filled more than half of the store with fresh and prepared foods and reorganized the product assortment. As a result, online sales at Ganseok Branch increased by 21% compared to the same period last year. Homeplus plans to renew and open more than 10 additional Mega Food Markets within this year.

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