Burger King, Last Year's Sales Reach 678.4 Billion KRW... "All-Time High"

[Asia Economy Reporter Moon Hyewon]Burger King has recorded its highest-ever sales since entering South Korea.

Burger King announced on the 24th that its sales last year reached 678.4 billion KRW, operating profit was 24.8 billion KRW, and net profit was 12 billion KRW.

Sales increased by 18.7% compared to the previous year, and operating profit grew by an impressive 204%.

Burger King aimed to be the smartest QSR (Smartest QSR) brand last year by increasing the installation of in-store kiosks to 95% and establishing the Burger King app as its core digital platform. They also strengthened services such as King Order, which allows customers to order before visiting the store, and a membership service that provides more benefits the more customers order.

Sales generated through digital channels last year accounted for over 90% of Burger King's total sales. Burger King explained that this level is among the highest worldwide among countries where Burger King operates.

To enhance customer accessibility, Burger King opened 47 new stores last year. As of this month, the total number of stores nationwide is 443, ranking third among major hamburger franchises after Mom's Touch (1st) and Lotteria (2nd).

A Burger King official said, “Since 2014, we have focused on developing premium products domestically and have shown steady growth despite the prolonged COVID-19 pandemic through an omnichannel strategy that simultaneously strengthens various digital platforms and offline accessibility, as well as new menu development.”

This content was produced with the assistance of AI translation services.