Naver D2SF Makes New Investment in Edutech Startup 'Artificial Society'

[Asia Economy Reporter Seungjin Lee] Naver's startup nurturing organization 'D2SF' (D2 Startup Factory) announced on the 24th that it has made a new investment in the AI-based edutech startup 'Artificial Society.' Kakao Ventures, Mark & Company, and the Yoon Min-chang Investment Foundation jointly participated in this investment.

Artificial Society is developing a mobile app called 'Lesser' that diagnoses and improves reading comprehension based on AI and eye-tracking technology. The solution analyzes users' content reading patterns through six factors including visual cognition and attention concentration to diagnose reading comprehension and provides an optimized customized training program accordingly.

Founded in 2021, Artificial Society is a team equipped with capabilities in AI development, product planning, and educational understanding. CEO Kim Ki-young has extensive experience in AI research and business, including language processing models. Leveraging rapid execution capabilities, the company plans to fully launch services for educational institutions and individual students within the first half of this year. Currently, it is accelerating empirical research on the effectiveness of reading comprehension improvement in collaboration with Seoul National University and Siheung City. Furthermore, by the end of the year, it aims to advance into a cognitive ability diagnosis and enhancement solution and enter the Southeast Asian market.

Yang Sang-hwan, leader of Naver D2SF, stated, "In the overwhelming amount of information, the ability to find, understand, structure, and reinterpret the information needed is becoming increasingly important," and added, "Artificial Society's solution is expected to establish itself not only in reading education but also as a cognitive ability analysis and enhancement solution."

Meanwhile, since its launch in 2015, Naver D2SF has invested in 87 technology startups and is currently publicly recruiting new investment teams through its website.

This content was produced with the assistance of AI translation services.