Kia Launches Electric Vehicle NTF... Proceeds Donated to Environmental Organizations

The NTF artwork "Opposite United of EV6," which connects the design concepts of Kia's electric vehicle EV6 into five separate images＜Photo provided by Kia＞

[Asia Economy Reporter Choi Dae-yeol] Kia announced on the 24th that it will issue non-fungible tokens (NFTs) utilizing its electric vehicle lineup. NFTs are a type of digital asset that stores ownership and transaction history of specific assets on the blockchain, marking the first attempt among domestic automobile brands.

Six works of the ‘Kia EV NFT,’ created in-house by the Kia Design Center, will be sold on the NFT distribution platform Klip Drops from the 26th of this month to the 1st of next month. The digital art features Kia’s first dedicated electric vehicle EV6, the concept car of the EV9 to be released next year, and the Niro EV launching in the first half of this year. The company explained, "This was prepared to inspire and provide relaxation to customers’ lives through innovative products and services, unique brand experiences, and to offer new and meaningful experiences."

This NFT will be sold on Klip Drops at a fixed price of 350 KLAY each, with 10 pieces per work, totaling 60 pieces. Buyers can purchase KLAY on virtual asset exchanges, transfer KLAY to Klip Drops, and then buy the desired artwork. KLAY is the cryptocurrency unit based on the Klaytn platform developed by the blockchain company Ground X. One KLAY is approximately 1,835 KRW.

Kia plans to donate all proceeds via Naver Happy Bean to the East Asian Sea Community Ocean, which conducts marine life and environmental protection research. Only first-time buyers will have the opportunity to experience one Kia electric vehicle model for one week between May and December. Starting mid-next month, the NFT works will be exhibited at the brand experience space in Apgujeong, Seoul, and at the complex cultural space in Seongsu-dong.

Kia's NTF artwork "Charm of Autumn," highlighting the features of the concept EV9 unveiled at last year's LA Auto Show

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