"Lotte Shopping Reemphasizes 'Customer-Centric Strategy Realignment' at General Meeting"

Appointment of Vice Chairman Kim Sang-hyun, CEO Jung Jun-ho, and Head of Division Jang Ho-ju as Internal Directors Leading Innovation

Lotte Shopping's service initiative to "provide answers that customers want ahead of the customers themselves," which is being aggressively promoted this year, was once again emphasized at the shareholders' meeting.

On the 23rd, Lotte Shopping held a shareholders' meeting at Lotte Big Market Yeongdeungpo branch in Yeongdeungpo-gu, Seoul, stating, "Last year, we focused on strengthening our fundamentals through large-scale store renewals, restructuring, workforce reorganization, and integration of online businesses," and added, "This year, through innovative organizational restructuring and executive appointments, we will transform into a 'game changer' centered on customers." Kang Seong-hyun, CEO of Lotte Mart and the chairperson of the meeting, emphasized, "In an increasingly uncertain business environment, we will lead the industry through proactive responses."

Lotte Shopping appointed internal directors to lead these changes, including Kim Sang-hyun, Vice Chairman and Head of Lotte Group's Distribution HQ, Jung Jun-ho, Executive Vice President and Head of Lotte Shopping's Department Store Division, and Jang Ho-ju, Head of Financial Innovation at Lotte Group's Distribution HQ. Vice Chairman Kim also serves as Chief Strategy Officer (CSO), responsible for creating mid- to long-term business strategies for the distribution sector, focusing on strengthening competitiveness and discovering new growth engines. After officially taking office last month, Vice Chairman Kim emphasized, "The unchanging important principle is to put the customer at the center," signaling a structural change prioritizing "a method of first understanding what customers want and then finding the answers."

As the first step, department stores will strengthen their luxury lineup at key stores such as the main branch and Jamsil branch this year, focusing on making the Gangnam branch the "No. 1 department store in the Gangnam area." They will also actively invest in premiumizing food halls. The plan includes continuous development of "future-type large stores" such as Lotte Department Store Dongtan branch and Premium Outlet Time Villas branch.

Mart will also enhance competitiveness through large-scale renewals. In particular, they plan to strengthen key content that customers seek out first, such as the wine specialty store "Bottle Bunker" inside Zeta Plex Jamsil branch, which debuted at the end of last year and has gained popularity. At the shareholders' meeting, Lotte Shopping also discussed amending the articles of incorporation to add business purposes such as liquor retail and general restaurant operations, considering business diversification including the expansion of "Bottle Bunker."

This content was produced with the assistance of AI translation services.