With University Semester Start and Reduced Remote Work... Emart24 Sees Increase in Discount Subscription Service Users

On the 23rd, a customer is purchasing products through a subscription service at the convenience store Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 23rd that its discount subscription service is gaining great popularity as the floating population increases due to the start of the university semester and the reduction of remote work.

According to Emart24, the number of subscription service users from the 1st to the 21st of this month increased 2.4 times compared to the previous month. This is a much higher figure compared to the 51% increase in users last month. By age group, people in their 20s and 30s accounted for the largest portion at 74%, followed by those in their 40s at 19%, and teenagers and those aged 50 and above at 7%.

The subscription service allows customers to pay a monthly subscription fee and purchase a set quantity of subscription products at a discounted price for a specified period. The Ifresso subscription ticket costs 2,000 KRW per month and offers a discount of 500 KRW per cup for 15 cups of coffee over 30 days. Emart24 is currently selling subscription discount tickets for over 40 items including coffee, bananas, lunch boxes, triangular kimbap, and masks, and plans to expand the product lineup considering seasons and trends in the future.

An Emart24 official said, “The subscription service, created for regular customers who purchase convenience store products such as coffee, lunch boxes, and beverages regularly, is also gaining great popularity among thrifty consumers aiming for frugal spending,” adding, “As students and office workers continue to return to their daily routines, interest in the subscription service seems to be increasing.”

This content was produced with the assistance of AI translation services.