OB Beer to Launch First Live Commerce of the Year on 22nd... Introducing 'Cass 0.0' Package

[Asia Economy Reporter Song Seung-yoon] OB Beer’s Cass announced on the 21st that it will sell the 'Cass 0.0' package with a spring-themed 'Campnic (Camping + Picnic)' concept during the live commerce broadcast on 11th Street at 8 PM on the 22nd.

The show host will be comedian Kim Jae-woo. He will introduce ways to enjoy Campnic menus such as chicken and barbecue deliciously with Cass 0.0, and engage in real-time communication with MZ generation consumers.

The products for sale are packages of Cass 0.0 330ml in sets of 48 cans, 24 cans, and 12 cans, with discounts of up to 26%. Customers who purchase will receive a 2,000 KRW discount coupon for 11th Street, and various prizes such as a Cass 0.0 portable refrigerator, Cass griddle pan, Cass exclusive glass, and Cass X Bamkel ice cooler will be given through a raffle.

Cass 0.0 is a non-alcoholic product that is gaining great popularity as it can be easily ordered through live commerce. In the first live commerce broadcast, it achieved over 1,500 orders within an hour. Cass 0.0 uses the same ingredients as regular beer and undergoes the same fermentation and maturation process. In the final filtration stage, alcohol is extracted using the ‘Smart Separation Method,’ making it a non-alcoholic beverage while preserving the original Cass’s unique crisp and refreshing flavor.

The Cass brand manager said, "As spring arrives, when alcoholic beverages may be burdensome during day trips, the non-alcoholic beverage Cass 0.0, full of flavor, will meet consumers’ needs," adding, "We hope everyone spends more meaningful time with Cass 0.0."

This content was produced with the assistance of AI translation services.