Samyang Foods Launches Two New Products: 'Buldak Jjamppong' and 'Sriracha Sauce'

[Asia Economy Reporter Song Seung-yoon] Samyang Foods announced on the 21st that it will launch new products under the Buldak brand: 'Buldak Jjamppong' and 'Buldak Sriracha.'

Buldak Jjamppong is a soup ramen product that harmonizes the rich meat broth with the spicy flavor of Buldak. Unlike the existing stir-fried noodle series, it allows consumers to enjoy the taste of Buldak in a soup form. The addition of seasoning oil after the liquid sauce emphasizes the rich flavor of the broth, and the spiciness level is BFL (Buldak Fire Level) 3 out of 5, similar to the Carbo Buldak Bokkeummyeon.

The new sauce product, Buldak Sriracha, reinterprets the addictive spiciness of Buldak by adding the tangy flavor of the representative American hot sauce, Sriracha, tailored to Korean tastes. It includes allulose, a sugar substitute sweetener, to create a light and clean sweetness, and was developed as a low-fat sauce with 1.3g of fat per 100g, allowing consumers to enjoy it without burden. The packaging features orange and light green colors reminiscent of the Sriracha sauce bottle.

Samyang Foods also plans to renew the taste and design of the Large Cup Jjajang Buldak Bokkeummyeon. By adding jjajang powder soup to the existing liquid soup, the flavor of jjajang and spiciness have been enhanced, completing a non-greasy and clean spicy jjajang taste. The spiciness level is BFL 3, the same as Buldak Jjamppong. It will be sold nationwide at convenience stores starting from the 30th of this month.

A Samyang Foods official stated, “Reflecting consumers’ desire to enjoy Buldak’s taste in various ways, we will continuously launch new products,” and added, “We plan to further strengthen the brand by expanding the Buldak product line into multiple categories such as noodles, snacks, and sauces.”

This content was produced with the assistance of AI translation services.