Naver Introduces 'Knowledge Interactive' for Search via AI Conversations

[Asia Economy Reporter Seungjin Lee] Naver announced on the 18th that it has launched the ‘Knowledge Interactive’ service, which allows users to search for desired information by asking questions in a conversational manner with AI, as if talking to a person.

The service incorporates a large-scale AI HyperCLOVA as well as Naver’s Air Search AI technology, further advanced into a conversational AI model. Naver plans to provide an evolved search experience where users can interact with AI through conversation, command 3D models, view information in real space via AR, and engage in interactive usage.

The biggest advantage of Naver’s ‘Knowledge Interactive’ is that AI understands questions asked in everyday language and finds expert information accordingly. Especially, since the AI empathizes with the search query and responds as if answering directly, users feel as if they are having an actual conversation, enabling a more immersive dialogue experience.

Naver implements search targets as 3D models and offers WebXR-based augmented reality (AR) features to provide users with a more vivid search experience. For example, when searching for a Tyrannosaurus and giving commands like “walk” or “run,” the AI reproduces the actual movements. Starting with Tyrannosaurus, Naver plans to offer the service for dinosaur groups frequently searched by users and gradually expand the range of topics in the future.

In ‘Knowledge Interactive,’ users can also verify the basis and sources of the information answered by AI. While existing chatbots often provide only structured Q&A based on pre-trained fixed answers, ‘Knowledge Interactive’ does not learn fixed answers, allowing it to respond to a wide range of queries.

Hyun Dong-seok, Head of Naver Search CIC, said, “Through ‘Knowledge Interactive,’ we expect that knowledge base search content such as encyclopedias, which have been provided so far, will meet the latest AI technology and help users’ information searches become more immersive.”

This content was produced with the assistance of AI translation services.