Gimhae City Creates Nation's First Population Policy BI... Focused on Improving Quality of Life Centered on Users

Gimhae City, Gyeongnam, has created the nation's first population policy BI (Brand Identity).

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Seryeong] Gimhae City, Gyeongnam, announced on the 15th that it has created the nation's first population policy BI (Brand Identity).

The symbol mark of the population policy BI represents the 'W' of With Us, symbolizing a mother holding her child or a person placing their hands over their chest.

It emphasizes the symbolism of "Let's be together" and conveys the meaning of pursuing Gimhae as a happy city where all generations enjoy and grow together.

The BI's "With Us" was updated from the existing image used in population policy promotion to reflect current trends while maintaining continuity.

The city plans to utilize the BI in events and promotional materials, shifting its population policy focus from merely increasing birth rates to a demand-centered approach that enhances quality of life.

To respond to changes in population structure, this year the city is investing 512.5 billion KRW in customized population policies by life cycle, implementing 209 projects across five areas: marriage and childbirth, child-rearing and education, employment, housing and settlement environment, and aging.

A city official stated, "We created the population policy BI with a fresh and simple design that embodies Gimhae's aspiration to be a city where all generations grow and enjoy together," adding, "We will use it consistently in various campaigns and promotional materials to enhance policy promotion effectiveness."

This content was produced with the assistance of AI translation services.