KT Unveils 'Naui Choice' Offering Customized Benefits
Additional Benefits Provided to Existing Membership
[Asia Economy Reporter Cha Min-young] KT announced on the 14th that it will introduce a customized partnership benefit called ‘My Choice,’ which offers monthly changing partnership brand benefits reflecting the characteristics of each month and membership usage data.
My Choice is available to all KT membership customers regardless of their membership grade. It is provided in addition to existing membership benefits, and during the event period held every month, customers can select and use their preferred benefits from the customized partnership brand benefits.
The My Choice for March will run for two weeks from March 14 to 27. In celebration of White Day and the new semester, it consists of partnership brand benefits in the food, culture, and shopping sectors. Customers can choose one benefit from the following and use it once in total: ▲3,000 KRW discount at Kyobo Hottracks ▲50% discount on two signature items at Eggslut ▲1+1 movie ticket at Lotte Cinema ▲50% discount on online/in-store takeout at Papa John’s Pizza ▲up to 30% discount at Tous Les Jours ▲4,000 KRW discount at Paris Baguette.
KT will offer an ‘All Special’ benefit, which can be used in conjunction, to the first 40,000 customers. In March, the benefit is a free exchange for a small original popcorn at Lotte Cinema, and the event period is the same as My Choice. Additionally, through a separate application, 100 customers will be given two tickets to ‘Charlotte,’ Lotte Cinema’s premium theater.
Detailed information is available on the KT Membership application (app) or KT.com.
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Park Hyo-il, Senior Executive Director of KT’s Customer Experience Innovation Division, said, “Starting this year, we plan to operate the ‘My Choice’ event monthly so that all KT membership customers, regardless of grade, can experience KT’s unique differentiated benefits. We will discover and provide personalized benefits based on customers’ usage data and preference information.”
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