Introducing New Friends: Lotte ON Launches New Seller Introductions and Discount Sales

Lotte ON's Onchinsso.

[Asia Economy Reporter Jeon Jinyoung] Lotte ON announced that it will hold 'On.Chin.So. (Introducing Lotte ON's New Friends)' from the 14th to the 20th. During the On.Chin.So period, eight promising new sellers and their representative products will be introduced, with related products offered at up to 20% discount.

On.Chin.So is an event that Lotte ON first held last month with the meaning of mutual growth, carefully prepared to attract customer interest in new sellers and generate actual sales. A dedicated store for selected new sellers called On.Chin.So was separately created, and issue products during the event period were exposed on the main page to create a favorable atmosphere.

As a result, the sales of products from new sellers introduced at last month's On.Chin.So increased more than tenfold compared to the previous month. In particular, ‘Yafit,’ a metaverse-based home training equipment brand newly launched last month, recorded sales exceeding 70 million KRW during the event period, rapidly growing into a mid-sized seller. ‘Mando,’ which handles black boxes, also significantly broke its record for the highest sales ever on Lotte ON during the event period, with participating sellers achieving meaningful results.

This month's 'On.Chin.So' selected new sellers and products in line with the upcoming spring season. As temperatures rise and the outing season begins in earnest, products for fashion, bicycles, as well as indoor interior items such as home cafe and diffusers were prepared. First, for outing-related products, the daily look brand popular among the 20s and 30s, ‘From Head to Toe,’ will offer up to 20% discount, and ‘Alton,’ a leading domestic bicycle company, will offer a 10% discount.

For customers who want to make changes to their moving or home interior in spring, the British premium kitchen appliance brand ‘Planit’ and natural diffusers made with premium fragrances ‘Aiscent’ will be offered at up to 20% discounted prices.

A comment and review event supporting new sellers will also be held. Among the eight brands introduced at the event site, 300 customers who choose their favorite brand and leave a supportive comment will be selected by lottery to receive 1,000 L.Points. In addition, various benefits such as brand-specific gift giveaways and review events are prepared to help more customers experience new sellers.

Ryu Seung-yeon, Sales Operations Team Leader at Lotte ON, said, "We decided to hold the ‘Introducing Lotte ON's New Friends’ event regularly every month with the goal of mutual growth with new sellers who have relatively more difficulty in product sales and exposure compared to large sellers." He added, "Since the new sellers selected in last month's first event showed more than tenfold sales growth and positive results, we will actively develop new sellers and promote sales activation going forward."

This content was produced with the assistance of AI translation services.