Lotte Establishes Healthcare Specialty Company as New Business... Invests 70 Billion KRW

[Asia Economy Reporter Lim Chun-han] Lotte is entering the healthcare market by establishing a healthcare specialized company that provides personalized health management solutions.

On the 10th, Lotte Holdings held a board meeting and announced that it decided to invest 70 billion KRW to establish Lotte Healthcare. The company plans to actively build a healthcare platform and expand investments going forward.

Lotte Healthcare offers comprehensive solutions across all areas of health management, including scientific diagnosis and prescriptions. Based on genetic and health checkup result analyses, it provides customized health functional foods blended with necessary nutrients, along with coaching services for health management such as intake methods, personalized diets, and exercise.

Based on its healthcare platform business, Lotte Healthcare plans to expand its business areas to wellness medical devices, personal genetic non-fungible tokens (NFTs), and is also considering global expansion through offline centers that can be linked with the platform.

Within Lotte Group’s food business sector, the company is accelerating the development of health functional foods and health-oriented products, strengthening synergy with affiliates’ healthcare businesses. Additionally, it plans to offer differentiated health management services targeting residents of silver towns.

A Lotte Holdings official stated, “Lotte Healthcare aims to provide a lifestyle-based health management experience for customers’ healthy lives anytime and anywhere,” adding, “We plan to introduce a differentiated platform business through various collaborations not only within the group but also with external organizations.”

This content was produced with the assistance of AI translation services.