Busan-born Fish Cake, First Franchise Store Opens in Busan... Samjin Food's 'Samjin Eomukdang' Opens at Seobu Intercity Bus Terminal Branch

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Samjin Food, a leading domestic fish cake brand company, has opened its first franchise store in the Busan area following its expansion in the Seoul metropolitan area.

The first Busan franchise of the franchise "Samjin Eomukdang," launched in May last year, opened as the "Busan Seobu Intercity Bus Terminal Branch."

Samjin Eomukdang Busan Seobu Intercity Bus Terminal Branch is located inside the Busan Sasang Intercity Bus Terminal. This location is a major transportation hub in the western Busan area, where Subway Line 2, Busan-Gimhae Light Rail Transit, Bujeon~Masan double-track railway, and Subway Line 5 all pass through.

The Busan Seobu Intercity Bus Terminal has a vibrant commercial district with tens of thousands of passengers passing through daily.

The "Busan Seobu Intercity Bus Terminal Branch," opened as the first Busan franchise of Samjin Eomukdang, has an area of 40㎡.

Samjin Eomukdang’s signature menu items such as fish cake croquettes, fish cake pasta tteokbokki, Bolognese tteokbokki, and spicy rose tteokbokki, as well as four newly released menu items, are leading the market attack. These include Monster Fish Cake Twisted Doughnuts, Jjajang Tteokbokki, Corn Cream Tteokbokki, and Warm Buckwheat Noodles.

Samjin Food is also holding an event to commemorate the opening of the first Busan franchise of Samjin Eomukdang. For seven days after opening, customers who purchase over 10,000 won will receive an additional 1,000 won discount, and customers will be gifted Samjin Eomuk Fisherman’s Bar.

The brand name Samjin Eomukdang was created by adding the character "dang" (堂), meaning "hall," to Samjin Eomuk, signifying "meeting Samjin Eomuk right in front of your home."

Starting with the directly managed "Yeoksam Main Branch" opened last May, Samjin Eomukdang operates franchise stores including the first franchise "Sejong Boram Branch," second "Seoul Mia Branch," third "Gwanggyo Sanghyeon Branch," fourth "Cheongju Hanaro Branch," fifth "Cheonan Buldang Branch," and sixth "Pyeongtaek Best One Branch."

This content was produced with the assistance of AI translation services.