Shinsegae Department Store's First Half Golf Battle... "Targeting MZ Generation for Spring Rounding Season"

On the 10th, a customer is purchasing golf equipment at Shinsegae Department Store Gangnam Branch in Seocho-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 10th that it will hold the 'First Half Golf Festival' from the 11th at Shinsegae Department Store Main Branch, Gangnam Branch, and Centum City Branch, showcasing an online golf wear special exhibition and exclusive offline new products.

In particular, a pop-up store targeting the MZ generation (Millennials + Generation Z) and female golfers, who are becoming major players in the golf market, will be held. At the Centum City Branch, from the 15th to the 27th on the first floor, premium golf club brand XXIO and Ladies Week will be featured. Reflecting the trend of contactless shopping, purchases can also be made through Shinsegae Department Store's mobile application live commerce at 8 PM on the opening day of the pop-up store, the 15th.

At the Gangnam Branch, a collaborative pop-up store with casual golf wear brand Challenger and Fake Artist Sam By Pen, popular among the MZ generation, will be held until the 4th of next month. On the 14th, Swiss brand Philipp Plein's golf wear will be introduced for the first time in Korea. At Daejeon Shinsegae Art & Science, street casual golf wear Double Flag and golf wear based on the global cultural icon The Rolling Stones will be showcased until the 24th. SSG.com will also hold a popular golf wear brand special exhibition from the 14th to the 20th.

According to Shinsegae Department Store, golf sales among those in their 20s and 30s increased by 68.3% compared to the previous year, and total sales to female customers grew by 56.6% last year.

A Shinsegae Department Store official said, “Ahead of the full-fledged golf season, we have prepared online special exhibitions and offline pop-ups targeting the MZ generation and female golfers, who are becoming major players in the golf market. Considering the increasingly diverse customer demands, we will continue to discover new brands and products.”

This content was produced with the assistance of AI translation services.