"With the Spring Breeze..." Simple Cook Sees 30% Increase in Seasonal Menu Orders

Spring Seasonal Menu 'Samsek Spring Vegetable Beef Bulgogi Hot Pot' Orders Up 30.5%
Expanding Spring Seasonal Menu Lineup Starting with 'Jjukkumi Minari Vinegared Salad'

Simply Cook 'Three-Color Spring Vegetable Beef Bulgogi Hot Pot'.

[Asia Economy Reporter Yuri Kim] Simply Cook, a meal kit brand operated by GS Retail, announced on the 8th that sales of its 'Three-Color Spring Vegetable Beef Bulgogi Hot Pot,' made using seasonal spring ingredients, have increased by more than 30%, gaining popularity.

Simply Cook stated that orders for the 'Three-Color Spring Vegetable Beef Bulgogi Hot Pot' during the recent week (March 1?7) increased by 30.5% compared to the first week after its launch (February 17). This order growth rate is about three times higher than the approximately 10% increase seen in similar existing menu items during the same period.

Simply Cook analyzes that as March, which signals the start of spring, arrives, customer demand for seasonal spring foods has increased, leading to the rise in orders for the 'Three-Color Spring Vegetable Beef Bulgogi Hot Pot.'

The 'Three-Color Spring Vegetable Beef Bulgogi Hot Pot' is a spring seasonal menu planned by Simply Cook by combining popular Korean dish beef bulgogi hot pot with spring vegetables such as domestically grown spring cabbage (bomdong), wild chives (dallae), and shepherd's purse (naengi). A 40% discount event is being held until the end of this month at GS Fresh Mall and other locations.

Simply Cook plans to significantly expand its seasonal menu lineup by releasing the second seasonal menu, 'Spicy Seasoned Webfoot Octopus with Water Parsley (Jjukkumi Minari Chomuchim),' in mid-March.

GS Fresh Mall is launching a spring seasonal vegetable event. Over 20 types of domestically grown spring vegetables, including water parsley (minari), spring cabbage (bomdong), shepherd's purse (naengi), and bangpungnamul, will be sold at up to 28% discounted prices through seasonal and fresh produce promotions. They also plan to introduce a series of various spring seasonal vegetables through the 'Vegetables for 100 Won Deal,' where different vegetables are sold daily for 100 won.

GS Shop is holding a new product launch event for the 2022 Spring/Summer (S/S) fashion collection through its online mall. The main event is the launch of new products from the popular golf wear brand 'Pari Gates,' which will be held for three days starting from the 13th of this month. GS Shop has included cardigans, skirts, sneakers, and other items worn by the girl group TWICE, who are the advertising models for 'Pari Gates,' as key event products. They plan to offer a first-come, first-served 15% discount coupon and customer benefits such as Boston bags, caddy bags, and ball caps as prizes.

Cha Eun-cheol, Executive Director of the M4 Business Division at GS Retail, said, "As March, which marks the beginning of spring, starts, customer demand for seasonal spring foods and products is greatly increasing. Reflecting customer demand, we plan to continuously introduce various spring season products through exceptional promotions."

This content was produced with the assistance of AI translation services.