Ministry of Culture Supports Digital Transformation of 147 Tourism Companies with 5 Billion Won Innovation Vouchers

Support for 15 Large Companies, 30 Medium Companies, and 102 Small Companies

The Ministry of Culture, Sports and Tourism announced on the 7th that it is promoting the "Tourism Enterprise Innovation Voucher Support Project" in collaboration with the Korea Tourism Organization and is recruiting participating companies. Photo by Ministry of Culture, Sports and Tourism

[Asia Economy Reporter Kim Heeyoon] The government is helping tourism companies struggling due to the prolonged COVID-19 pandemic to recover their management and support digital transformation.

The Ministry of Culture, Sports and Tourism announced on the 7th that it is promoting the 'Tourism Company Innovation Voucher Support Project' in collaboration with the Korea Tourism Organization and is recruiting participating companies.

This year, marking the third year of the project, the Ministry of Culture, Sports and Tourism has expanded the number of beneficiary companies to help tourism companies prepare for the post-COVID era and achieve rapid growth. A total of 147 companies will receive voucher points worth 5.04 billion KRW, including 15 large vouchers (100 million KRW), 30 medium vouchers (50 million KRW), and 102 small vouchers (20 million KRW).

The voucher points can be used for various professional service activities aimed at corporate innovation, such as △discovering smart tourism projects through the convergence of information and communication technology (ICT) and tourism △improving online platform user convenience and accessibility (UX/UI) △other business model transformations.

The Tourism Company Innovation Voucher list consists of 3 fields, 6 programs, and 13 tourism innovation voucher services. Large and medium vouchers can use up to 3 services, while small vouchers can use up to 2 services. Voucher points can be used until October 31.

Service provider companies can submit application documents online through the dedicated Innovation Voucher website by the 18th, and beneficiary companies by the 25th. Beneficiary companies will be finally selected on April 21 after document and presentation evaluations based on innovation potential, growth potential, and excellence in voucher utilization plans.

A Ministry of Culture, Sports and Tourism official stated, “We plan to continuously expand the scale of innovation voucher support so that tourism companies can prepare for the post-COVID environment and establish a foundation to strengthen future competitiveness.”

This content was produced with the assistance of AI translation services.