Hugel Holds Academic Symposium to Commemorate 3rd Anniversary of 'Letibo' Launch in Taiwan

Hugel Taiwan Corporation's CEO, Lee Won-kyu, is introducing the company at Hugel Aesthetics Taiwan.

[Asia Economy Reporter Lee Gwan-joo] Hugel announced on the 7th that it will hold an academic symposium for local medical professionals in the beauty and plastic surgery fields in Taiwan to commemorate the 3rd anniversary of the local launch of its botulinum toxin product 'Letybo' (export name).

The symposium, organized by Hugel's local joint venture in Taiwan, 'Hugel Aesthetics Taiwan,' will be held once each in the southern and northern regions of Taiwan.

The first symposium, held the previous day at the Kaohsiung Intercontinental Hotel in the southern region, was attended by over 100 local medical professionals. Along with lectures on various combination treatments that can synergize with botulinum toxin such as autologous fat grafting and laser, the event showcased differentiated strengths and product capabilities in Taiwan through sharing treatment techniques using Letybo and successful case studies. The second symposium is scheduled to take place in Taipei on the 27th of this month.

Hugel obtained product approval for Letybo from the Taiwan Ministry of Health and Welfare in 2019, becoming the first domestic botulinum toxin company to successfully enter the local market. After achieving a 10% market share in the launch year, it increased its market share to approximately 20% last year.

Hugel is accelerating efforts to expand its local market share. Taiwan, along with China, is among the top five countries in the Asian botulinum toxin market. A Hugel official stated, “Taiwan is one of the important forward bases for Hugel’s conquest of the Asian market alongside China. After establishing the local corporation, we aim to achieve the number one market share within three years.” He added, “Through this symposium and various marketing activities tailored to local demand, we will grow into a leading company driving the Taiwan and Greater China markets.”

This content was produced with the assistance of AI translation services.