Hyundai Motor Vehicle and Household Goods Online Mall Integration

[Asia Economy Reporter Choi Dae-yeol] Hyundai Motor Company launched Hyundai Shop, an integrated online mall that combines Car Life Mall, which sold automotive accessories, and Blue Life Mall, which focused on general household goods, on the 7th. By merging the previously separate online malls into one, Hyundai's exclusive Blue Members points can now be used more easily. These points can be used like cash or accumulated when purchasing new cars, servicing, or at lifestyle goods partner stores.

The new online mall is designed to allow customers to view brand products by various vehicle models at a glance. New dedicated brand menus have been added for customizing brands such as N Performance and Hyundai Collection. When Hyundai customers log in, they can access exclusive services that link vehicle information to recommend warranty extensions, tuning, and accessory products. There are also services that recommend personalized products or provide vehicle content in a magazine format. To commemorate the launch of the new online mall, events such as a raffle with mobile gifticon giveaways will be held.

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