D'Live Sells 'Yangpyeong Gorosoe' on Local Channel Commerce
‘Good Consumption Win-Win Market’ Campaign
[Asia Economy Reporter Cha Min-young] D'Live announced on the 4th that it will launch the 'Good Consumption Win-Win Market' campaign to support the Yangpyeong Danwol Gorosoe farmers who are struggling due to COVID-19.
Seoul Gyeonggi Cable TV, which is in charge of D'Live's local channels, will sell Yangpyeong Danwol Gorosoe sap three times daily through Local Channel 1 from the 7th to the 11th.
D'Live plans to broadcast this commerce program through joint programming with cable TV broadcasters nationwide and also sell Gorosoe sap through its own shopping mall, D'Live Mall.
In addition to local channel commerce, D'Live Seoul Gyeonggi Cable TV is preparing various programs. First, the fresh market live show 'Bareunsanghoe,' hosted by comedian Paeng Hyun-sook and singer Ryu Ji-kwang, and the program 'A Half-Day Trip,' which offers office workers a break through half-day leave, are scheduled to be introduced in March.
They will also present unique content. The slow content 'Omaebul~Meong' captures daily life unfolding at a slow pace on video to provide viewers with a relaxing break, and 'Shwil;Hyu' uses time-lapse and miniature techniques to deliver short but soothing videos.
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Ryu Jong-moon, CEO of D'Live Seoul Gyeonggi Cable TV, said, “We are preparing various local channel commerce programs to help small business owners and farmers in the region who are struggling due to COVID-19, and we will continue to actively engage in activities for regional coexistence to become a local channel that supports the community.”
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