KB Kookmin Card Launches Four 'TokTok Alphabet Series' Specialized for Contactless Consumption

Scheduled for Expansion Release Within the Year

[Asia Economy Reporter Yu Je-hoon] KB Kookmin Card announced on the 3rd that it has launched four types of the 'TokTok Alphabet (F·O·M·D)' card series, specialized for non-face-to-face consumption.

The newly released cards include KB Kookmin TokTok F (Fashion) Card, TokTok O (OTT·Internet-based Video Service) Card, TokTok M (Shopping Membership), and TokTok D (Delivery Application). The TokTok Alphabet series is characterized by offering strong discounts ranging from 50% to 100% on services or purchase amounts specified in each category.

For the TokTok F card, a 50% discount up to 10,000 KRW is provided when paying on fashion platforms such as Zigzag, Brandy, and Ably. The D card offers the same discount when used on Baedal Minjok, Yogiyo, Coupang Eats, Market Kurly, and others. Additionally, the TokTok O card provides discounts on Netflix, YouTube Premium, Wavve, Watcha, TVING, and Disney Plus, while the TokTok M card offers a 100% discount up to 10,000 KRW when designated as the payment card for memberships such as Naver Plus Membership, Coupang Rocket Wow, Kurly Pass, Smile Pay Club, and Yogiyo Yogipass.

Besides the main benefits, each card also offers a 10% discount on online simple payments (up to 3,000 KRW per month), a 5% discount on public transportation (up to 3,000 KRW per month), and a 5% discount at convenience stores (up to 3,000 KRW per month), provided the previous month's usage exceeds 300,000 KRW.

Another advantage is that when using two or more TokTok Alphabet series cards, the usage amounts are combined for management. For example, if a member holds three cards?TokTok Alphabet F, O, and M?they do not need to meet the 300,000 KRW usage per card individually. As long as the average usage amount across the three cards exceeds 300,000 KRW and each card has at least 1 KRW usage, the member can receive discount benefits on all three cards the following month.

In terms of design, the series incorporates line illustrations by artist Park Sang-hyuk, emphasizing the characteristics of each product and the concept of the user base. Additionally, KB Pay allows users to change the payment card image with a wider variety of options. The annual fee for these cards is 12,000 KRW for both domestic and international use. When issuing a plastic card, the basic annual fee is 7,000 KRW, and for additional issuance, only an extra 5,000 KRW partnership annual fee is charged. If issued as a mobile-only card registered on a smartphone without issuing a physical plastic card, the annual fee is 6,000 KRW, consisting of a 1,000 KRW basic annual fee and a 5,000 KRW partnership annual fee.

Meanwhile, the TokTok Alphabet card series is expected to expand with additional main discount areas within this year.

A KB Kookmin Card official stated, "This card was developed to focus discount benefits on trendy areas suited for digital consumption lifestyles and to allow easy access to benefits without the hassle of matching usage amounts per card when holding two or more TokTok series cards." He added, "We plan to continue introducing specialized products optimized for various digital services of KB Kookmin Card, led by KB Pay, offering convenient services and differentiated benefits."

This content was produced with the assistance of AI translation services.