Lotte Home Shopping Launches Full-Scale Art Sales... Also Enters NFT Market

Lotte Homeshopping will offer a limited sale of artworks by artainer Pil-dok on the mobile live broadcast E-Live on the 8th.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 3rd that it will actively expand its business in art sales, artainer-linked mobile live broadcasts, and also pursue entry into the art non-fungible token (NFT) market.

In response to the increasing demand for cultural and artistic content mainly among the MZ generation (Millennials + Generation Z), Lotte Homeshopping established a Culture Business Team last year. It plans to promote sales of works by famous artists and cultural performance tickets, exclusive planning of cultural content, and issuance of art NFTs within this year.

At the Bangguseok Culture Hall opened on the mobile application (app), a total of about 100 works are showcased by section, including original paintings, masterpieces, and art products. In the future, the range of products will be expanded to include limited editions by famous artists, cultural performance and exhibition tickets, and more. Exclusive planning and limited products linked with artainers will also be sold through mobile live broadcasts.

On the representative program Celebrity Lounge of the mobile live broadcast E-Live, on the 8th at 8 PM, works by the artainer Pildok, who has 200,000 followers, will be sold in limited quantities. Pildok is a famous pop art artist who was formerly a member of the idol group Big Star and has recently gained high recognition among the MZ generation. On the day of the broadcast, 100 pieces including original works and limited edition prints will be sold in limited quantities. Tickets for the Big West exhibition by American artist Alex Prager will also be introduced this month.

Starting with the Culture Specialty Hall, Lotte Homeshopping plans to offer popular works on TV home shopping and various linked products such as art NFTs combined with ownership of artworks.

A Lotte Homeshopping official said, “As artworks are gaining attention not only as simple appreciation but also as hobbies, experiences, and long-term investment assets, demand for cultural and artistic content is rapidly increasing. Starting with the Culture Specialty Hall, a cultural complex space concept that can be widely used from art beginners to enthusiasts, we plan to expand the scope as a communication channel between artists and collectors through cultural content planning and art NFT issuance.”

This content was produced with the assistance of AI translation services.