Shinsegae Food Launches Unique Golf Course Snack 'Ojalgong' Targeting 2030 Young Golfers

[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 2nd that it will launch a unique snack called ‘Ojalgong’ for young golfers to celebrate the full-fledged golf season.

Building on the great popularity of the snack ‘Safe Bread’ released in March last year, which surpassed cumulative sales of 10,000 units within a year, Shinsegae Food has newly developed and introduced ‘Ojalgong’ targeting young golfers in their 20s and 30s.

‘Ojalgong’ is a unique snack shaped like a golf ball, derived from the golf slang ‘Ojalgong’ (the best shot of the day), reinterpreted as ‘a ball with chewy squid.’ Inside the soft and chewy bread dough, spicy stir-fried squid, cheddar and mozzarella cheese, butter, and green onions blend together to create a spicy yet savory flavor. It comes in a take-out container, making it easy to enjoy on the golf cart during a game. One set of 12 ‘Ojalgong’ costs 20,000 won.

Shinsegae Food will start selling ‘Ojalgong’ from the 4th at Jayu CC in Yeoju City, Gyeonggi Province. To commemorate the launch, they will offer a limited sale of 200 special sets consisting of 11 ‘Ojalgong’ and one golf ball from the global golf brand ‘Titleist.’ Afterwards, sales will expand to about 10 clubhouses at golf courses managed by Shinsegae Food, including Perum CC, Birdwood CC, Cheonan Sangnok CC, and Yangsan Dongwon Royal CC.

A Shinsegae Food official said, “We launched ‘Ojalgong’ following ‘Safe Bread’ to keep up with the changing food trends at golf courses led by young golfers in their 20s and 30s,” adding, “We will continue to introduce various unique foods and strengthen golf course food and beverage services to lead the evolving sports and leisure culture trends.”

This content was produced with the assistance of AI translation services.