Kia Announces Recruitment for 6th Generation Consumer Reporter Group 'Kia Player'

[Asia Economy Reporter Kiho Sung] Kia announced on the 28th that it is recruiting the 6th generation of the consumer reporter group ‘Kia Player’ for its official blog PLAY Kia.

‘Kia Player’ is a consumer reporter program operated by Kia since 2017. It is a customer participation program that goes beyond simple information delivery, allowing customers to directly discover various topics related to Kia and create special content reflecting the voice of customers.

The 5th generation of ‘Kia Player,’ active last year, received great responses with content created from the customer’s perspective, showcasing Kia’s transformation into a sustainable mobility solutions provider after changing its corporate name in 2021, various new car experiences, and car life. They achieved a total of 1.32 million views through 40 pieces of content.

This year, Kia is recruiting the new 6th generation of ‘Kia Player’ and plans to deliver customer-friendly content related to Kia created by them for one year starting from April through the official Kia blog PLAY Kia.

To support the selected players in content creation, Kia will provide abundant benefits including ▲provision of new car test vehicles ▲activity expense support ▲exposure and advertising of ‘Kia Player’ created content on Kia’s owned media ▲invitations to official Kia events ▲content creation training, and more.

‘Kia Player’ applications will be accepted online until the 14th of next month, followed by an online screening on the 18th, and the final successful candidates will be announced on the 23rd. The activities will take place for one year from April 2022 to March 2023.

Detailed information about ‘Kia Player’ activities and selection can be found on the Kia website and the official Kia blog PLAY Kia.

A Kia official stated, “As a representative customer participation program communicating with customers for six years, we expect full interest and support. Through the activities of ‘Kia Player,’ we hope that more innovative and customer-voiced automotive content will be distributed, and that the ‘Kia Player’ program will establish itself as a co-growth model that helps players as content creators.”

This content was produced with the assistance of AI translation services.