Sulbing Opens Store in Tokyo, Japan... "Plans to Add 5 More Stores Within the Year"

The recently opened Japan Sulbing 1st store, Tokyo Shin-Okubo Main Branch.

[Asia Economy Reporter Moon Hyewon] Sulbing recently announced on the 28th that it has opened the Japan Tokyo Shinjuku Okubo main store.

Tokyo Shinjuku Okubo is home to Koreatown, known as the 'center of Hallyu.' Sulbing aims to elevate the status of Korean-style desserts through flagship stores in key cities.

Earlier, in November last year, Sulbing held a signing ceremony for a new master franchise agreement with J&K Co., Ltd., a Japanese dining franchise and management consulting specialist, officially announcing its re-entry into the Japanese market.

Starting with the Tokyo Shinjuku Okubo store, Sulbing plans to open a second store in Kagoshima next month, a third store before summer, and expand to five stores within this year. The company aims to open 10 new stores annually, establishing Korean dessert culture locally under the Sulbing brand in Japan.

A Sulbing brand representative said, “We are receiving many franchise inquiries from all over Japan, showing great interest. Given the prolonged COVID-19 situation, which has made Korean travel?ranked first or second among Japanese travelers annually?difficult, we will do our best to let customers experience both the taste and atmosphere of Korean desserts locally.”

This content was produced with the assistance of AI translation services.