GS25 Launches Campaign to Rehighlight High School Students Who Are Independence Patriots on March 1st Movement Day

Sticker for the '103 Years Ago, Our School Back Then' campaign by GS25.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 28th that it will launch a promotional campaign featuring 32 independence activists who were students (high school students) at the time and were recommended by the Seodaemun Prison History Hall in celebration of the March 1st Movement Day.

GS25 will attach campaign stickers to all lunchbox products sold at over 15,500 stores until the 6th of next month, conducting an awareness campaign about the independence activists for customers. The campaign slogan is set as "103 years ago, our school was then."

Through the names, ages at the time, alma maters, and achievements of the independence activists listed on the stickers, it is expected to provide customers with a meaningful opportunity to reflect on the activities of the patriotic ancestors and the 103rd anniversary of the March 1st Movement.

A GS25 official said, "We are proud to be able to promote independence activists and patriots through the nationwide history awareness campaign that GS25 and the Ministry of Patriots and Veterans Affairs have been conducting together since 2018," adding, "We will continue to carry out various activities over a long period?not just 10 or 20 years?to ensure that our precious and shining history is known by future generations."

This content was produced with the assistance of AI translation services.