Naver Enhances Search Usability... Recruits UX Expert Professor Kim Jaeyup from Hongik University
[Asia Economy Reporter Seungjin Lee] Naver recently announced on the 25th that it has recruited Professor Kim Jaeyup from the Department of Industrial Design at Hongik University as a lead responsible and is carrying out overall UX (user experience) improvements to enhance the usability of Naver Search.
Lead responsible Kim Jaeyup majored in Communication Design at Parsons School of Design in New York and earned a master's degree in Design Interactions from the Royal College of Art in the UK. As a full-time professor in the Department of Industrial Design at Hongik University, Kim has conducted convergent research focused on UX design, including machine learning-based interaction design and spatial interfaces in AR, VR, and MR environments.
Based on this research, Lead responsible Kim has worked on various projects at domestic and international global companies such as Samsung Electronics, Nokia, and Microsoft. He led numerous advanced design projects including overall UX improvements for the Microsoft Cortana speaker utilizing voice interfaces and natural user interfaces, as well as IoT devices and smart TVs.
Going forward, Lead responsible Kim will oversee the overall UX and planning of the new search brand "AirSearch." He will also be in charge of experimental projects to discover next-generation search services using the company's AI technology.
Meanwhile, "AirSearch," launched by Naver last October, is Naver's AI search brand that encompasses various AI recommendation technologies and searches across content, shopping, and local units. Even if users enter vague search terms, it continuously provides topics optimized to the user's preferences in the form of "SmartBlock."
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Kim Jaeyup, Lead responsible of Naver Search CIC, said, "Since Naver Search is a national service used by all age groups regardless of generation, we will devote our capabilities to further advancing it into a personalized service tailored to individual tastes and patterns through meticulous user analysis."
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