Korea Advertisers Association Appoints Choi Seon-mok, Former Hanwha President

Choi Seon-mok, former president of Hanwha Communication Committee, has been appointed as the 14th president of the Korea Advertisers Association.

The Korea Advertisers Association held its 34th regular general meeting on the 24th and appointed former Hanwha Communication president Choi as the 14th president, and former Samsung C&T vice president Noh Seung-man as the full-time vice president.

President Choi was born in 1957, graduated from Chungnam High School and Yonsei University with a degree in Public Administration, and joined Hanwha in 1984. He served as head of the audit team at Hanwha Chemical, managing director of Hanwha Group's restructuring headquarters, and CEO of Hanwha Urban Development. Within the association, he served as chairman of the advertising committee and operations committee. Vice President Noh also served as chairman of the association’s public relations committee, new media committee, and operations committee.

The association stated, "President Choi was nominated as the new president based on members' evaluations that he is the right person to lead the association's development," and added, "Vice President Noh was also appointed as full-time vice president for his long experience and contribution to building consensus between member companies and the advertising industry."

In his inaugural speech, President Choi emphasized, "In the era of digital transformation, it is time to redefine the role of advertising and establish effective corporate communication strategies," adding, "We will create an advertisers association that works with member companies both online and offline." He continued, "We will open communication channels between major media such as broadcasting, newspapers, and portals and member companies to foster a healthy media environment," and added, "We will support corporate communication activities through educational services utilizing new channels such as YouTube and the Metaverse (extended virtual world), as well as operating Banlonbodo.com." He also expressed his intention to lead efforts to eliminate regulations related to advertising. President Choi said, "We will strive to resolve unreasonable regulations related to advertising, such as the broadcasting advertising linked sales system, and to establish an integrated ABC system reflecting the trends of the times."

The Korea Advertisers Association was established in 1988 by major group public relations executives who participated in the Federation of Korean Industries to reclaim the rights of advertisers.

This content was produced with the assistance of AI translation services.