"Coca-Cola Unveils Limited Edition 'Zero Stardust' Capturing the Thrill of the Universe"

Coca-Cola Innovation Platform 'Creedition' First Product

[Asia Economy Reporter Eunmo Koo] Coca-Cola announced on the 25th that it has unveiled its global innovation platform, 'Coca-Cola Creations,' and will launch its first project product, 'Coca-Cola Zero Stardust.'

Coca-Cola Creations is a division under Coca-Cola headquarters that integrates cultural trends into cola and offers limited-edition products and unique consumer experiences through various collaborations.

The first product of Coca-Cola Creations, 'Coca-Cola Zero Stardust,' is a limited-edition product inspired by the imagination that "Coca-Cola might exist somewhere in space." The flavor and packaging design feature a gradient technique with mysterious colors such as purple, pink, and black, inspired by galaxies, stars, and planets in outer space.

Coca-Cola Zero Stardust will be released exclusively in 355ml cans and can be ordered starting today through Coca-Cola's own application, 'CokePLAY.' From the 1st of next month, it will also be available at convenience stores and online channels through Coca-Cola Beverage, a subsidiary of LG Household & Health Care.

Oana Vlad, Global Strategy Director at Coca-Cola, explained, "Coca-Cola was the first carbonated beverage to go to space in partnership with NASA in 1985," adding, "Inspired by the infinite possibilities of space, we launched this product."

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