Gmarket and Auction Deliver Safety Supplies and Health Foods to Elderly Living Alone Through Retired Firefighters

Three Retired Firefighters Visit 100 Fire-Vulnerable Elderly Households in Busan to Install Safety Equipment
Fire Prevention Education and Donation of Safety Supplies and Health Foods Worth Approximately 25 Million Won Provided

Gmarket delivered support supplies worth 25 million KRW to fire-vulnerable senior citizens in the Busan area. (From left) Kang Jong-hoon, Head of External Cooperation at the Firefighters' Association, Hong Yoon-hee, Director of Gmarket, Kim Tae-hoon, Head of the Firefighters' Association.

[Asia Economy Reporter Yuri Kim] Gmarket announced on the 24th that it installed safety equipment and delivered donated goods to 100 fire-vulnerable elderly living alone households in the Busan area.

This delivery of safety supplies is part of a project that Gmarket and Auction have been conducting since 2019, providing fire prevention education and fire safety equipment to traditional markets and elderly living alone households.

Three retired firefighters belonging to the Korea Retired Firefighters Association visited about 100 elderly living alone households in person to conduct fire prevention and evacuation education, and installed fire safety equipment including ▲spray extinguishers ▲alarm-type fire detectors ▲safety handles ▲anti-slip mats ▲electric fire prevention patches. They also delivered Korea Eundan vitamins, donated by Gmarket and Auction.

Hong Yoon-hee, team leader of Gmarket's Communications Division, said, "This is a meaningful activity in that it utilizes the expertise of retired firefighters in fire education and promotes the safety of elderly living alone during the winter season," adding, "As the super-aged society accelerates and the fire risk for elderly living alone increases, we will continue to take the lead in sharing activities for the safety of fire-vulnerable groups through various collaborations with sales brands."

Meanwhile, Gmarket and Auction are practicing ESG (Environmental, Social, and Governance) management through social impact activities for fire support and public safety. Since 2017, through the 'Here, Hero' campaign, which supports firefighters as 'heroes next to us' funded by member-participation social contribution funds such as sponsorship shopping and sharing shopping, they have provided fire support amounting to a cumulative total of 3.024 billion KRW, the largest scale among domestic distributors. They are also working to improve firefighters' working conditions and raise public awareness.

They sponsor the '119 Hero Award,' a civilian hero award system of the National Fire Agency, and participate in the National Fire Agency's 'Fire-Vulnerable Silver Generation Safety Keeper Campaign.' Gmarket and Auction also received the Prime Minister's Commendation, the highest honor for a private distribution company, at the 59th Firefighters' Day ceremony last year.

This content was produced with the assistance of AI translation services.