Meta Expands 'Facebook Reels' Service Worldwide to Compete with 'TikTok'

[Asia Economy Reporter Seungjin Lee] Meta (formerly Facebook) announced on the 22nd (local time) that it will launch its short video platform, Facebook Reels, in more than 150 countries worldwide. This move is aimed at fully countering China's short video platform TikTok.

Meta officially introduced Facebook Reels in the United States last September. Previously, the service was piloted in Mexico, India, and Canada. This time, the service range of Facebook Reels has been expanded globally.

Facebook stated, "Through Reels, creators are being discovered, engaging with users, and generating revenue." Accordingly, to activate Reels, Meta plans to expand creators' monetization features. Currently, only advertising functions through banners and virtual stickers are provided, but a support feature called "Stars," where fans can gift creators, is planned to be introduced.

Meta will encourage Reels users to upload more content by providing bonuses of up to $35,000 (approximately 41.7 million KRW) per creator per month who meet conditions such as view counts through the "Reels Play Bonus" program.

Mark Zuckerberg, Meta CEO, emphasized through Facebook, "Reels is the fastest-growing content on Meta's platforms," adding, "Today, we will offer Reels to Facebook users worldwide."

This content was produced with the assistance of AI translation services.