CJ OnStyle Celebrates 2nd Anniversary of SME Win-Win Promotion Campaign... Publishes Commemorative Booklet

On the 23rd, CJ OnStyle celebrated the 2nd anniversary of its small and medium-sized enterprise (SME) promotion campaign, "Sojung Story," by publishing a booklet featuring the win-win stories of 10 partner companies.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 23rd that it has published a booklet featuring the win-win stories of 10 partner companies to mark the 2nd anniversary of its SME promotion campaign, "Sojung-han Iyagi" (Precious Stories).

CJ OnStyle has been running the Sojung-han Iyagi campaign since March 2020 with the aim of strengthening support for SME partners. The campaign provides opportunities to raise awareness for companies that have excellent product development and production capabilities but lack promotion and marketing functions.

The 10 companies that participated last year have received high consumer response due to their outstanding development capabilities and maintain strong cooperative relationships with CJ OnStyle. These include "Ohharu Jayeon Gadeuk," a mega brand with cumulative orders exceeding 100 billion KRW and a specialty nut manufacturer "Malgeun Nongsan," and "Blue Rabbit," a children's book publisher that achieved 173 sold-out broadcasts over 10 years with cumulative orders reaching 150 billion KRW.

Starting next month, CJ OnStyle will launch a new campaign called "Sojung-han ESG Iyagi" (Precious ESG Stories), introducing stories related to ESG (Environmental, Social, and Governance), which has recently become a key topic in the industry. The campaign plans to select and feature internal CJ OnStyle staff or partner companies who are making efforts to practice ESG management.

A CJ OnStyle representative said, "Sojung-han Iyagi is a meaningful first case in the industry that has led to increased awareness and growth of small and medium-sized partners through support in the promotion field," adding, "We plan to create an innovative ESG campaign that goes beyond coexistence with partners to have a positive influence on the entire industrial ecosystem."

This content was produced with the assistance of AI translation services.