Pulmuone Launches 'Jeongseong Hansang', a Balanced Nutrition Korean Meal Subscription Service
[Asia Economy Reporter Eunmo Koo] Pulmuone announced on the 23rd that it has launched 'Jeongseong Hansang,' a subscription-based nutritionally balanced meal plan with a home-style Korean food concept tailored to Korean tastes.
Jeongseong Hansang is an adult nutritional balance brand introduced after Pulmuone first launched a personalized life-stage tailored meal service last month. It was released in response to the recent sharp increase in COVID-19 cases, reflecting the growing number of office workers and single-person households replacing meals with lunchboxes.
Jeongseong Hansang offers a well-prepared home-style Korean meal concept with a higher proportion of vegetable and protein side dishes, catering to consumers who want a convenient lunchbox meal while considering adult basal metabolic rate and balanced nutrition intake.
Each menu is designed to provide about 550 calories, enough to satisfy an adult male. In particular, side dishes using Pulmuone's signature plant-based protein products such as tofu and tofu noodles provide a healthy sense of fullness, and the meals can be easily heated in the microwave for 2-3 minutes.
The basic Jeongseong Hansang menu consists of 12 items: Yanggu Siraegi Bulgogi Set, Gondre Namul Rice & Doebiji Set, Crispy Bulgogi Bibimbap, Seasoned Cockle Bibimbap, Whole Vegetable Shrimp Curry Rice Bowl, Beef Bulgogi Hot Pot Set, Half Tofu Grilled & Meat Set, Webfoot Octopus & Spicy Bulgogi Set, Stir-fried Pork & Green Onion Tofu Noodle Set, Tteokgalbi Wrap Rice Set, Double Cutlet Set, and Hamburg Steak & Spaghetti Set.
Jeongseong Hansang lunchboxes can be delivered nationwide every morning free of charge for single servings and are also available as a 1-2 week subscription service through the 'Design Meal' online store.
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Pyun Shin-hye, Nutritionally Balanced Meal PM of Pulmuone Foods FI Division, stated, “We plan to continuously release single dishes and seasonal limited lunchboxes using regional representative menus, aligned with various home-style Korean meal concepts tailored to Korean tastes.”
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