Daekyo Wins '2022 Parents' Choice Education Brand Award'

[Asia Economy Reporter Donghyun Choi] Daekyo announced on the 22nd that its flagship brand ‘Noonnoppi’ and Chinese language education brand ‘Chaihong’ have won the ‘2022 Parents’ Choice Education Brand Awards.’

The ‘Parents’ Choice Education Brand Awards’ is an award that selects outstanding companies and brands by surveying 1,000 parents with children in high school or below on trust, awareness, and satisfaction with education brands.

Noonnoppi, which has won the award in the workbook category for 17 consecutive years, was highly evaluated for contributing to the development of education in Korea through its personalized learning ‘Noonnoppi Education,’ which thinks and teaches from the learner’s perspective.

Last year, Noonnoppi expanded the product line of ‘Daekyo Summit,’ which analyzes learners’ skills and provides customized learning through AI algorithms applied with patented technology for each subject, focusing on Korean, English, and Math.

In addition, to address the deepening academic gap due to social circumstances, Daekyo strengthened both face-to-face and non-face-to-face educational services to broaden consumer choices. ‘Daekyo Summit’ is available nationwide at Noonnoppi Learning Centers, Yes Class, home learning services where Noonnoppi teachers visit homes, and also through non-face-to-face services.

Chaihong, which has won the award in the Chinese language learning program category for 16 consecutive years, is a specialized Chinese language education brand that provides systematic learning tailored to individual levels from basic Chinese to language proficiency tests. Its products include Chaihong Storybook, Chaihong Junior, Chaihong Senior, Chaihong Biz, Chaihong HSK, and Chaihong TSC.

A Daekyo official said, “We are sincerely pleased that our efforts to provide the best educational services with customer satisfaction as the top priority have led to gaining parents’ trust,” adding, “As a leading education company, we will strengthen ethical management and continue to create new value in education.”

This content was produced with the assistance of AI translation services.