Bodram Chicken "Whole Leg and Whole Wing Sales Up 65% YoY"

[Asia Economy Reporter Moon Hyewon] Bodram Chicken announced on the 22nd that sales of its partial meat menu, consisting of whole drumsticks and whole wings, increased by about 65% compared to the previous year.

Bodram Chicken's whole drumstick and whole wing menu items have received positive responses from consumers since their launch, with sales increasing annually by 38% in 2019, 60% in 2020, and 65% last year compared to the previous year.

Bodram Chicken's whole drumsticks use moist and tender domestic chicken thigh meat, characterized by rich juices and deep flavor that fill the mouth. The whole wings feature a unique curing method and a thin batter coating, which combine to enhance the savory taste the more you chew, boasting a soft yet chewy texture.

A Bodram Chicken representative said, “The MZ generation, which has emerged as a major consumer group, prefers partial meat menu items such as chicken drumsticks and wings, leading to steady sales growth.”

Meanwhile, Bodram Chicken is holding an event until the 6th of next month, offering Bodram Chicken whole drumstick grip tok as a gift. Among the participants, 50 people will be selected by lottery to receive a whole drumstick grip tok and a Bodram Chicken e-gift card worth 50,000 won. Winners will be announced on the 7th of the same month through Bodram Chicken’s official blog.

This content was produced with the assistance of AI translation services.