Shinhan Financial Group Launches 'Shinhan PMW Family Office' for Ultra-High Net Worth Clients with Over 10 Billion KRW

Providing One-on-One Ultra-Close Asset Management and Non-Financial Services Across Life Cycle Beyond Financial Advisory

[Asia Economy Reporter Yu Je-hoon] Shinhan Financial Group launched an asset management service on the 22nd targeting ultra-high-net-worth individuals and families with financial assets exceeding 10 billion KRW.

On the same day, Shinhan Financial held the launch and opening ceremony of the 'Shinhan PWM Family Office' at the Shinhan PWM Family Office Seoul Center in Jung-gu, Seoul.

Shinhan PWM Family Office is a new asset management brand by Shinhan Financial aimed at ultra-high-net-worth individuals with financial assets over 10 billion KRW, offering a "unique and original asset management service exclusively for you." Shinhan Financial converted its existing two Shinhan PWM Privilege centers in Seoul and Gangnam into Family Office Centers and opened them.

With this service launch, Shinhan Financial plans to provide ultra-high-net-worth clients with highly personalized, one-on-one asset management tailored to the life cycle of families and corporations, going beyond traditional personal financial advisory services, along with various non-financial benefits. To this end, Shinhan Financial has established a specialized consulting organization composed of experts in corporate consulting, tax and real estate, legal and accounting fields, including PB team leaders, and set up a system for continuous face-to-face and non-face-to-face support.

Additionally, Shinhan Financial intends to serve as a platform connecting clients to new investment opportunities by offering institutional investor-level co-investment opportunities, which have recently attracted growing interest among ultra-high-net-worth individuals. The Family Office dedicated concierge will also provide various non-financial membership services, from golf and restaurant reservations to participation in investment seminars and advisory on public interest activities.

A Shinhan Financial official stated, "Shinhan PWM Family Office is a newly introduced asset management service that consolidates all the capabilities of the group based on Shinhan Financial's know-how accumulated over more than 10 years leading the asset management market," adding, "We will lead the ultra-high-net-worth market by providing differentiated Family Office services."

Meanwhile, the Shinhan PWM Family Office service is available not only at the newly opened Seoul and Gangnam centers but also at 26 PWM centers nationwide.

This content was produced with the assistance of AI translation services.