Convenience Store 'Closing Discount' Popularity... Emart24 Also Starts Service

Startup 'Miro' Partners Up
Pay and Receive Discounted Products via App
Minimizing Social Costs Seen as 'Positive'

Emart24, Last Order Service.

[Asia Economy Reporter Kim Yuri] As convenience store "closing discounts" gain popularity, the industry is rushing to adopt this service.

Emart24 announced on the 22nd that it will launch a Last Order service in partnership with the startup "Miro." Last Order is a service where discounted products in stores are registered on an application (app), and customers who wish to purchase can set a pickup time on the app, pay, and pick up the items themselves. With this system in place, Emart24 franchise stores can sell all products except alcohol, tobacco, and service items through Last Order. The basic discount rate is 30%. Consumers can enter the Last Order app, select discounted products from nearby Emart24 stores, set the pickup date and time, make payment, and receive the products using the generated barcode.

The convenience store closing discount service is receiving positive responses because it offers consumers the opportunity to purchase needed products at reasonable prices, and franchise stores can increase sales of items with short shelf lives, such as lunch boxes, while reducing waste and minimizing unnecessary social costs.

Earlier, Seven Eleven, which introduced the Last Order system with Miro in February 2020, recorded a cumulative sales volume of 1.6 million units over two years, mainly among male consumers in their 20s and 30s, and reduced waste by 4.5 billion KRW based on wholesale prices. Due to this popularity, Seven Eleven will also start a delivery service for Last Order purchased products in the first half of this year. CU also plans to continuously expand its closing discount service "Green Save." This service, launched in 2020, saw a 44.6% increase in usage compared to the previous year as of the 21st of this year. GS25, together with GS The Fresh, has been operating a "closing discount sales" service through Danggeun Market since July last year, currently implemented in about 8,000 stores, with approximately 30 million KRW worth of products sold monthly through this service, showing positive results.

This content was produced with the assistance of AI translation services.