"100% Plant-Based and Vegan Certified"... GS25 Launches 6 Types of Alternative Meat Ready Meals

On the 22nd, a model is introducing a plant-based meat convenience meal at the GS25 convenience store.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 22nd that it will launch convenient food products using alternative meat on the 23rd.

The newly released products include a total of six items: Sweet Potato Hamburg Steak, Steak Burger, Pizza-filled Handmade Dumplings, Veggie Ball Pasta, Neobiani Gimbap, and Jeonju Bibim Triangle Gimbap.

These products were developed in collaboration with Taekyung Nongsan, which operates GS25's own vegan brand 'Vegigarden,' using 100% plant-based alternative meat and vegan-certified noodles and sauces.

Before launching the alternative meat convenience foods, dozens of blind tests were conducted, and professional evaluators completed quality verification to the extent that they could hardly distinguish the taste and texture from existing meat-based products. It is expected to receive great responses not only from vegetarian customers but also from general consumers.

GS25 plans to select vegetarian food as a new growth category this year and focus on its development. Investments will also be significantly expanded, including training specialized product planners (MDs) for vegetarian food and expanding production infrastructure.

A GS Retail official said, "We expect that the alternative meat convenience foods introduced this time will broaden the choices for consumers pursuing vegetarianism and further enhance convenience," adding, "We will lead the expansion of the perception that vegetarian food is delicious and its popularization."

This content was produced with the assistance of AI translation services.