Saenghwal Gongjakso Partners with Homeplus Culture Center to "Increase Touchpoints with Housewives"

Hand Wash and Dish Detergent Provided in Classrooms and Infant Lounges
Various Brand Courses Offered for Infants and Adults

[Asia Economy Reporter Kim Bo-kyung] The lifestyle goods brand 'Saenghwal Gongjakso' has partnered with Homeplus Culture Center to sponsor its products and conduct brand lectures during the spring and summer semesters at 50 branches nationwide.

Saenghwal Gongjakso provides opportunities to experience its products by placing hand wash and kitchen detergent in the lecture rooms and children's lounges within the Homeplus Culture Center, supporting hygiene management for visitors.

Additionally, various brand lectures are offered for all ages, from toddlers to adults. For toddlers, classes such as performance art, cookie classes, and kids cooking have been opened, while for adults, cooking classes, calligraphy, and pottery crafts provide diverse cultural activities. Customers attending these classes will receive a full-size Saenghwal Gongjakso hand wash (500ml) as a gift.

A representative of Saenghwal Gongjakso stated, "We partnered with Homeplus Culture Center to expand touchpoints with housewives," adding, "We plan to create new customer experiences and expand consumer touchpoints through additional collaborations with various channels in the future."

The partnership between Saenghwal Gongjakso and Homeplus Culture Center will continue until the end of June. It can be experienced at 50 branches nationwide, including Jamsil, Mokdong, and Uijeongbu branches.

This content was produced with the assistance of AI translation services.