"MZ Generation Captivated"... 'CU Kkiri Delivery' Usage Increased 10 Times

On the 21st, a customer is using the 'CU Kkiri Delivery' service at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 21st that the usage of ‘CU Kkiri Delivery,’ a service utilizing its own logistics infrastructure, has increased more than tenfold in about two years since its launch.

According to CU, from the 1st of last month to the 18th of this month, the average monthly usage of CU Kkiri Delivery increased by 925.7% compared to 2020. During the same period, the growth rate of general delivery services was only 18.2%. The share of CU Kkiri Delivery in CU’s total delivery volume was only 1.8% in 2020 but rose to 12.9% this year.

Looking at the age groups of customers who used CU Kkiri Delivery last year, those in their 20s accounted for 32.8%, and those in their 30s accounted for 35.5%, with the MZ generation (Millennials + Generation Z) making up about 70%, an overwhelming majority. Those in their 40s accounted for 20.7%, those in their 50s 6.4%, and others 3.6%. This is analyzed to be because the MZ generation actively uses online shopping and secondhand trading. As the frequency of delivery usage increases, many seek affordable convenience store delivery services.

CU Kkiri Delivery is a new concept delivery service where parcels accepted at CU are picked up by customers at the CU store designated for delivery. It only handles small parcels weighing 5kg or less, and the shipping fee is the lowest in the country at 1,600 KRW for parcels weighing 1kg or less.

A BGF Retail official said, “CU’s differentiated delivery service tailored to customers’ new lifestyles has rapidly grown in a short period, changing the delivery landscape. We will continue to upgrade service quality to enhance customer convenience and benefits.”

This content was produced with the assistance of AI translation services.