LG Electronics Supports Promotion for '2030 Busan World Expo' Bid in New York and London

Screening of Busan City Promotional Video Inspired by Haeundae and Traditional Korean Ink Painting Materials

LG Electronics will screen a promotional video for the bid to host the '2030 Busan World Expo' on the company billboards it operates in Times Square, New York, USA, and Piccadilly Circus, London, UK, until the end of next month. This video features "The Panoramic - Haeundae," a work by media artist Lee Sang-won, inspired by Haeundae in Busan and the traditional Korean ink painting material, sumukhwa. Photo by New York Times Square, USA, showing the promotional video for the '2030 Busan World Expo' bid being broadcast on the billboard.

[Asia Economy Reporter Park Sun-mi] A video featuring Haeundae, Busan, created to promote the bid for the ‘2030 Busan World Expo,’ will be displayed on LG Electronics screens in New York and London.

On the 21st, LG Electronics announced that the promotional video for the ‘2030 Busan World Expo’ bid will be shown until the end of next month on the company’s electronic billboards located in Times Square, New York, USA, and Piccadilly Circus, London, UK. The video features ‘The Panoramic - Haeundae,’ a work by media artist Lee Sang-won, inspired by Busan’s Haeundae and traditional Korean ink painting materials called sumukhwa.

The video begins with ink brush strokes drawn across the center of traditional Korean paper (hwaseonji). Following the grain of the paper, the ink spreads up and down, transforming into the horizon of Haeundae, then connecting to scenes of Haeundae’s waves, beach, and people enjoying the area. The video ends with the phrase ‘The wave from BUSAN, KOREA’ displayed.

This video was also recently broadcast on the giant OLED screen installed at Dubai Mall, where the ‘2020 Dubai World Expo’ is currently taking place. This screen is the world’s largest OLED screen, constructed from 820 units of 55-inch LG OLED signage panels.

LG Electronics and Busan City expect to widely promote Busan’s beautiful image and their determination to host the ‘2030 Busan World Expo’ in the heart of major international cities such as New York, USA, and London, UK.

Meanwhile, to support the bid for the ‘2030 Busan World Expo,’ LG Electronics provided the guide robot ‘LG CLOi GuideBot’ at the Busan City Hall at the end of last year, assisting in promotional activities targeting Busan citizens. Additionally, LG Electronics has engaged in various activities, including supporting the multifunctional screen ‘LG One:Quick,’ an all-in-one solution provided to the Korean Pavilion at the ongoing ‘2020 Dubai World Expo.’

This content was produced with the assistance of AI translation services.