"THE Geongang Sikdan Series Popular" CU Expands Protein Dosirak Lineup

THE Geongang Sikdan Series Sales Volume
Up 27.2% Compared to First Month of Release
Protein Lunchboxes Expand Lineup with Pork, Duck, Chicken, and More

A CU employee is introducing the new product in the 'THE Healthy Meal Lunchbox' series.

[Asia Economy Reporter Yuri Kim] As the number of 'health convenience meal seekers' who consider nutrition even for a single meal at convenience stores increases, CU's 'THE Healthy Meal Box' series is gaining popularity.

CU announced on the 20th that sales of the THE Healthy Meal Box series increased by 27.2% last month compared to the first month of its launch. This figure surpasses the average growth rate of regular lunch boxes (8.3%) during the same period.

The THE Healthy Meal Box series, launched in November last year, consists of three types: 'Protein Lunch Box' with increased protein content, 'Calorie Lunch Box' with reduced calories, and 'Balance Lunch Box' with low carbohydrates and high fat for nutritional balance. Among them, the Protein Lunch Box, which significantly increased protein content to meet the demand for high-protein products, is the most popular. The sales composition ratio by product in the series showed that the Protein Lunch Box accounted for 53.7%, while the Calorie Lunch Box and Balance Lunch Box accounted for 23.7% and 22.6%, respectively. On the membership application (app) PocketCU, the 'Find HOT Issue Products' service, which allows users to check popular products in real time, recorded over 100,000 cumulative views for the Protein Lunch Box.

With the rising popularity of protein-focused lunch boxes, CU is expanding the Protein Lunch Box lineup from the existing chicken breast to include duck and pork to attract more customers. The newly released THE Healthy Meal Box series Part 2, ProteinUP Lunch Box Cube Pork, Smoked Duck, and Chicken Breast, are prepared by grilling or stir-frying methods, significantly reducing calories compared to regular lunch boxes while preserving the taste and aroma of the raw ingredients.

Reflecting customer feedback that the amount of rice in existing products was insufficient, the rice portion was increased by 55g. Konjac brown rice with added chickpeas emphasizes a light and healthy taste.

The ProteinUP Lunch Box Cube Pork features grilled pork hind leg meat with tofu kimchi, pumpkin, and bell pepper salad, providing 46g of protein per meal. Considering that the recommended daily protein intake for adult men is 60?65g, this meal supplies over 70% of the nutrient requirement at once.

The ProteinUP Lunch Box Smoked Duck contains smoked duck roast, stir-fried tofu and mushrooms, and stir-fried mung bean jelly with pumpkin, while the chicken breast version includes sliced grilled chicken breast with vegetables, stir-fried tofu and mushrooms, and bell pepper salad. To celebrate the product launch, CU offers a 30% discount on the ProteinUP Lunch Box series when paid with KakaoPay until the end of this month.

Sungwook Cho, head of the Ready-to-Eat Food Team at BGF Retail, said, "Last year, sales of protein-related products at CU increased by 129.1%, reflecting the growing number of customers seeking high-protein products at convenience stores. In response, we are expanding the Protein Lunch Box lineup," adding, "We will continue to introduce various differentiated products tailored to customer needs."

This content was produced with the assistance of AI translation services.