"Show Host Voice, into Fairy Tale Books" Lotte Home Shopping Produces Audiobooks for Visually Impaired Children

Delivery Ceremony of Audio Books for Visually Impaired Children at National Seoul School for the Blind
Host, Music Director, and Staff Donate Talents to Produce 1,000 Audio Book Sets
Collaboration with Popular Character 'Belligom', Donation of 5 Million Won for 'Visually Impaired Children's Dream Support Fund'

Lotte Homeshopping held an event on the 18th at the National Seoul School for the Blind in Jongno-gu, Seoul, to deliver 1,000 sets of audio books for visually impaired children. (From left) Dong-gyu Lee, Head of ESG at Lotte Homeshopping, Eun-joo Kim, Principal of the National Seoul School for the Blind, and Seong-gyu Lee, Chairman of the Korea Disabled Foundation, are taking a commemorative photo after the event.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 20th that it held an event on the 18th at the National Seoul School for the Blind in Jongno-gu, Seoul, to deliver 1,000 sets of audiobooks for visually impaired children.

Only a minimal number of officials attended the event, including Donggyu Lee, Head of ESG at Lotte Homeshopping, Sungkyu Lee, Chairman of the Korea Disabled Foundation, and Eunju Kim, Principal of the National Seoul School for the Blind. Lotte Homeshopping recorded 20 books in the fields of historical figures and history included in the textbooks for 5th and 6th-grade elementary school students, producing and delivering a total of 1,000 audiobook sets. Fifteen volunteers, including Lotte Homeshopping show hosts and music directors, formed the 'Dream Voice Supporters' and participated in the production process. Lotte Homeshopping presented certificates of talent donation as a token of appreciation. The audiobooks will be distributed to about 400 locations, including libraries for the disabled and welfare facilities.

Along with the popular character 'Bellygom,' who has 1 million SNS followers, Lotte Homeshopping also donated 5 million won as a 'Dream Support Fund for Visually Impaired Children.' The donation was accumulated at 100 won per view (up to 5 million won) of the donation video featuring Lotte Homeshopping and Bellygom, which was released on SNS on the 19th of last month. The target was reached early within six days, receiving a strong response. More than 250 supportive comments were posted, such as "It was great to watch an entertaining video and donate," and "I hope this helps improve the educational environment for visually impaired children."

Since 2016, Lotte Homeshopping has been operating the audiobook production project 'Dream Voice' with the Korea Disabled Foundation to expand the reading volume and learning opportunities for visually impaired children. More than 20 broadcasting professionals, including show hosts and music directors, have voluntarily participated in production every season. To date, 140 books have been recorded, producing 4,200 audiobook sets, which have been donated to about 1,700 welfare facilities. Going forward, to help visually impaired children struggling with learning due to COVID-19, various audiobooks focusing on books included in textbooks will be produced.

Donggyu Lee, Head of ESG at Lotte Homeshopping, said, "We have been continuously carrying out social contribution activities that leverage the characteristics of our business, such as donating audiobooks created through the talent donation of our employees to improve the learning environment for visually impaired children." He added, "We will continue to actively fulfill our corporate social responsibility by expanding practical support to places in need."

This content was produced with the assistance of AI translation services.