LG Household & Health Care Unveils 'Aura Smart Diffuser'

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 18th that it has launched a premium air freshener, the Aura Smart Diffuser, for the ‘homebody’ lifestyle that has become routine due to the prolonged COVID-19 pandemic.

The Aura Smart Diffuser is an automatic spray air freshener equipped with a smart sensor that detects motion and light levels, allowing users to set the spray mode based on movement in front of the sensor (motion mode) or time intervals (timer mode).

Motion mode detects movement up to 1.5 meters in front and sprays automatically. Additionally, the smart sensor automatically recognizes the ambient light level, stopping operation during late night or dark environments to prevent inefficient spraying. Timer mode offers three settings?15 minutes, 30 minutes, and 60 minutes?allowing spray intervals to be set at regular times.

The Aura Smart Diffuser is designed to enhance interior aesthetics suited for the homebody lifestyle. It features a simple and luxurious white-toned design and a height of 17 cm, making it easy to place anywhere in the home as a decorative item. The Aura Smart Diffuser is available in two scents: ‘Sunshine Peach’ and ‘White Rose.’

Meanwhile, reflecting customer experience, this product recruited participants through Wadiz funding from the 7th to the 14th of this month, generating sales of over 28 million KRW and gaining significant popularity even before its official launch.

This content was produced with the assistance of AI translation services.