Kolon FnC Epigram selects actor Yoo Tae-oh as model... Launches S/S campaign

Epigram, 2022 SS campaign model actor Yoo Tae-oh. (Photo by Kolon FnC)

[Asia Economy Reporter Koo Eun-mo] Kolon Industries FnC Division (Kolon FnC) announced on the 18th that its lifestyle brand "Epigram" has selected actor Yoo Tae-oh as its new model for 2022 and will showcase its full-fledged spring·summer (SS) season products.

Epigram chose the theme and advertising concept for this season as "Playing with everyday life, playing with myself, playing with nature." It introduced a new home life style that brings nature into daily life, renews routines at home, and enjoys creative work.

Along with this, actor Yoo Tae-oh was selected as the new model. Yoo Tae-oh is well known for valuing everyday life, loving animals, and pursuing a comfortable and intellectual lifestyle that enjoys cooking. This season, Epigram plans to convey the brand's pursuit of everyday values through Yoo Tae-oh's sincere lifestyle.

Additionally, Epigram will present its main spring·summer products inspired by "plantable." Customers can find various wearable items connected with nature, including wildflower motif flower print sweatshirts, T-shirts engraved with plantable lettering, and cotton tote bags.

Moreover, Epigram's "Steady Collection," which gained popularity last season, will be released again this year. This season's "Steady Collection" consists of shackets (shirt + jacket), linen items, and Barun knitwear.

This content was produced with the assistance of AI translation services.